Posted on March 10, 2010 by Tac Anderson — 5 Comments
I’m afraid. I’m afraid of the coming wave of zombie media.
Now that companies are starting to show results with social media, the rest of the early majority and late majority adopters are going to continue to pile on. They’re going to try and strap on social media to their existing efforts and realize that they can’t sustain these efforts. Worse yet, they’ll launch these efforts with no thought to what to do with their new fans, friends and followers (assuming they get any to begin with).
We will continue to see a plague of abandoned Twitter accounts, outdated blogs and neglected Facebook pages. These are the social media equivalent of zombies.
Unsupported, non-strategic, tactically driven efforts have no ROI and accrue to no larger business objective.
What are the signs of the coming wave of zombie media? They’re everywhere if you look.