WOMMA Summit Top Trends
Posted on November 18, 2011 by Nadina Guglielmetti — Leave a Comment
This year’s WOMMA Summit in as Vegas was a smash. Amazing brands (McDonald’s, Nestle, Unilever, Mercedes) and the best agencies gathered to consider where our industry is taking us.
Some top topics were:
- The focus is no longer on the tactics to engage audiences – we are now focusing on the science of influencing behavior and methodologies, and the sourcing of data to understand that behavior has become a big area of focus.
- Infrastructure and resourcing for the support of social media is an area where many companies struggle.
- Measurement has become a key focus area for all brands in order to prove the value of their online efforts. Measuring the ROI of social media is still not a linear process.
- Paid, earned, and owned are in transition but companies are beginning to optimize their integration so that the impact of one can drive the impact of the other.
- Universal truth – Globally friend/family recommendations are still the most influential source for consumers.
- The future is mobile. Companies will succeed or die by their ability to transform for greater mobility by 2015.
- Consumers expect that companies do good and companies can use their scale and leverage social good for impact.
Would love to hear from other attendees about other trends you heard!
