Posted on July 7, 2010 by Jon Silk — Comments Off
I’m chairing an event next Wednesday morning in Brussels, where Waggener Edstrom is launching its Brussels Blogger Study 2010.
Brussels is an exciting place for social media at the moment. Understanding exactly how digital communications are changing patterns of influence is particularly critical.
The number of blogs covering the heart of the European Union’s decision-making process is growing quickly. Blogs have become an important, highly democratic channel for sharing opinions with the wider world, so we’re launching a report on the most influential blogs on Brussels — discovered and graded using our own influence methodology.
At the launch event, speakers will include:
- Gavin Hewitt, Europe Editor, BBC
- Richard Freedman, Press Officer for European Parliament President Jerzy Buzek
- Marietje Schaake, MEP and Chair of the New Media Intergroup
If you want a copy of the report, you can register to receive one when it’s published here.
Otherwise, let me know if you’re in Brussels on the morning of Wednesday, July 14, and I’ll save you a seat!
Let me first be clear and say that this isn’t a live blog of Apple’s WWDC event where Steve Jobs announced the next version of the iPhone.
But I was completely blown away by the number of live blogs covering the event on Monday. Live blogging has been around for a while, but it has really taken off in recent months, and I think WWDC was the most intense flurry ever.
A quick sample of the search results for WWDC live blogs
I’m passionate about live blogging because it is such a great storytelling tool and its a cheap and fast way to capture an event.
I’m also surprised at how rarely it is used as a tool by organizations. Often, companies will spend months planning an event to showcase a new product or initiative. But put little effort in coming up with a way to both capture the event or share it with folks who are interested, but can’t attend in person.
Live blogging is excellent for both of those needs. It should be something that is done by every organization whenever they put together a significant event. It isn’t hard, there are plenty of places to learn how.
The layout of a live blog also makes it ideal for reading later. Often, I will go back and read the live blog to get the full story of an event. Indeed, looking back at old WWDC live blogs is a great way to remember how the product and the company got to where it is today.
Do you read live blogs? Is your organization covering its events by live blogging?