Posted on September 21, 2010 by Chris Sewell — 2 Comments
I’m a man well into his 30s. So it should surprise no one that my music collection is relatively Justin Bieber-free. I say “relatively” because I came across a brilliant twist on The Bieb’s music recently that both blew me away and got me thinking about pushing limits and evolving in a creative environment.
Last month, music producer Nick Pittsinger gained viral Internet fame when he used a free audio editing program called PaulStretch to slow down Justin Bieber’s song “U Smile” by 800 percent. The result, whether by accident or design, was a yawning, aching, spectacular soundscape that washes over you in waves and melts your brain into lava lamp globs. No joke. Put on the headphones, close your eyes … this song will make you fly. I promise.
Did Pittsinger know his experiment in sound would transform JB’s normally cavity-inducing, bubblegum pop into a soaring work of sonic art you could easily file alongside Sigur Rós or Dead Can Dance? I seriously doubt it. I mean, he knew he’d end up with something different. But I don’t think he could possibly have imagined the result would be as magical as it is.
At Waggener Edstrom, we put a lot of emphasis on creativity. And to achieve creative results, we often challenge ourselves to attack common ideas or problems from many different angles. Take something you know, turn it on its head or run it through various filters, and see what you come up with.
There’s no guarantee the time and energy you invest in creative experimentation will yield the “happy accident” outcome Pittsinger found. And when you’re as busy as we all are, setting off on potentially fruitless endeavors is difficult to justify. Still, as this song reminded me, unexpected and beautiful results often lie at the end of untraveled roads. If we’re going to find what’s there, we need to walk them.
Image by Daniel Ogren.