The Top 10 Social Media Books You Have to Read if You Are a Zombie

Posted on March 11, 2010 by 1 Comment

Pride and prejudice and zombies

To follow up on yesterday’s post I wanted to try my best to help those people who will refuse to heed my advice. Here is a recommended list of Zombie Media books. Conversely, if you don’t want to end up with zombie media, I highly recommend the non-zombie versions of these books.

  1. Naked Conversations About Zombies – How zombies are changing the way businesses talk with customers.
  2. The Zombie Groundswell – Winning in a world transformed by zombie technologies.
  3. Zombies Engage – The complete guide for zombies to build, cultivate and measure success on the Web. Foreword by Zombie Kutcher.
  4. The Purple Zombie – Transform your business by being a zombie.
  5. Zombieville – How businesses can thrive in the new zombie neighborhoods.
  6. Zombie Agents – Using zombies to build influence, improve reputation and earn trust.
  7. Z 2.0 – New collaborative tools for your organization’s toughest zombies.
  8. Creating Zombie Evangelists – How zombie evangelists become a voluntary sales force.
  9. Here Come the Zombies
  10. Twitter Marketing for Zombies
    - Use Twitter to communicate with your zombies
    - Use zombies to maximize your presence on Twitter
    - Build and use your network to spread the zombie virus
    - Measure the success of your zombies

Do you have a favorite zombie media book?

Bonus points if you can name all the real books and their authors.

The Coming Wave of Social Media Zombies

Posted on March 10, 2010 by 5 Comments

Zombie AttackI’m afraid. I’m afraid of the coming wave of zombie media.

Now that companies are starting to show results with social media, the rest of the early majority and late majority adopters are going to continue to pile on. They’re going to try and strap on social media to their existing efforts and realize that they can’t sustain these efforts. Worse yet, they’ll launch these efforts with no thought to what to do with their new fans, friends and followers (assuming they get any to begin with).

We will continue to see a plague of abandoned Twitter accounts, outdated blogs and neglected Facebook pages.  These are the social media equivalent of zombies.

Unsupported, non-strategic, tactically driven efforts have no ROI and accrue to no larger business objective.

What are the signs of the coming wave of zombie media? They’re everywhere if you look.


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