Lego QR Codes

Posted on August 10, 2011 by 2 Comments

By Matt Wakefield

There’s lot of debate about whether QR codes are effective for marketing, or if they are a flash-in-the-pan that’s just passing their prime. What’s not debatable is that it’s ridiculously fun to build QR codes out of Legos, and that nearly everyone who sees a QR code built from Legos will say “that’s awesome!” and try to scan it. What are your thoughts on QR codes?

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2 Comments

Scott Morrison on August 11, 2011

I can take QR or leave it. It’d be better if they were stylistically multipurpose… if you could make a QR code that looks cool in itself, AND carries machine-readable information. The Microsoft Tag does exactly that.

http://tag.microsoft.com/what-is-tag/custom-tags.aspx

Matt on August 16, 2011

Thanks Scott! I had originally been trying to do this with MS Tag, but Legos ran into some trouble doing triangles. With what I learned in your link though, it might be time to revisit this.

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