Posted on September 22, 2011 by bgonzales — Comments Off
We recently attended the BlogHer ’11 conference, which is considered the world’s largest conference for bloggers and it continues to grow both in the number of brands involved and bloggers in attendance. As the annual conference continues to expand it is becoming more challenging for a brand to make an impact and stand out in the crowd. Many brands have their own strategies for success but we went straight to the source and asked experienced bloggers how companies can best grab their attention and keep them engaged.
Good friends and great bloggers, Stephanie Hansen, The Daily Blarg, Tauni Everett, It’s a Tradition and Alison Czarnecki, Petit Elefant, graciously took the time to talk with us and provided some tips on how brands can be successful at BlogHer.
It seems pretty basic but they all said companies need to come prepared with a plan, so we had to point it out. If you are going to be successful at BlogHer, you have to know what you want to achieve during the show, come prepared with a plan and be prepared to answer the following questions:
1. Why are you here?
2. What kind of relationship do you want with the bloggers you meet?
3. What is your company working on and how can bloggers be involved?
They also said the companies that broke through the clutter and got their attention didn’t limit their engagement to the three day conference; rather the companies took a three-pronged approach. The companies reached out to them prior to the event, provided the opportunity to speak with a knowledgeable, informative company representative at the show who provided a genuine product/service experience, and had great follow-up after the show.
Each blogger said the companies they remember the most from previous BlogHer conferences were those they were able to establish a relationship with. If a blogger is taking the time to talk with a company at the show they are looking for opportunities to work with them and want to establish a relationship. Blogging is all about telling stories so come prepared to explain how a blogger can help tell your story.
Bottom line, swag and giveaways are fun but bloggers make the investment to go to these shows to have a deep, meaningful conversation and establish relationships. They don’t want the basic elevator pitch, they want to know what the brand is doing, where it is going and how they can be involved.