Posted on June 30, 2011 by Melissa Waggener Zorkin — Comments Off
In the past month I met with a number of agency people, including a group of our Senior Account Executives, and the topic of entrepreneurship within the agency came up every time. This got me thinking that we should figure out how to motivate more people to try out their new ideas. So off I go to ideate with colleagues (guess I should include our CFO) about how we can make this more actionable.
Last night, as I was going through trip photos, I found this one of a woman entrepreneur in Addis Ababa, Ethiopia. Granted her venture is very different from some of what our people want to experiment around — but the qualities are the same: CREATE, MEET A NEED, DESIGN A DELIVERY SYSTEM, TELL THE STORY.
This is a subject near and dear to my heart. In fact, I look forward to sharing about it more during the TED University portion of TED Global 2011 in Scotland the week of July 11.