Crowdsourcing and the Ox

Posted on March 2, 2012 by Comments Off

TED Talks are always quite phenomenal — almost always an intellectual, creative and visual delight. The speakers inevitably bring humor, insight and wisdom.

In this case, TED speaker Lior Zoref not only brought wisdom, he brought CROWD wisdom. And he brought an ox as well. More on that in a moment.

This is NOT the ox. It is a stand-in for the ox brought on stage.

It turns out that when Zoref, self-proclaimed crowdsourcing advocate, attended TEDx in Tel Aviv last year, he shared his dream to be a speaker at TED.  And then set about to achieve that dream. He used social networks to gather crowd wisdom. In short, he gathered crowd wisdom to “write” his speech. The result: phenomenal. A highly creative speech within a speech.

I’ve always been a huge believer in the power of collective thinking, rejecting the idea that any one person truly owns the solution. And with clients we are increasingly bringing the power of the crowd to help tell their stories and strengthen their connection to communities.

 Zoref’s reference to one of my favorite John Lennon lyrics describes perfectly the impact of this kind of thinking:

“A dream you dream alone is only a dream. A dream you dream together is reality.”

And about the ox. Turns out that more than 500 TEDsters, when they use their smartphones to share their collective understanding of an ox’s weight in real time, really CAN guess an ox’s weight. Within about 3 pounds in fact.  Now that’s crowd wisdom.

 

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