Posted on March 13, 2012 by Blake Finchen — 1 Comment
Anniversaries are a great way to bring a brand to top of mind. Through events and coverage about the brand’s history, fun facts and timeline, a brand can make a splash online and spark some buzz.
This year, Oreo is celebrating its 100th birthday!
According to the New York Times, The campaign carries the theme ‘Celebrate the kid inside,’ which appears in video and print, online at oreo.com/birthday and in social media like Facebook, where the brand has more than 25 million “likes” for its fan page.
On the Facebook fan page, fans are getting shout-outs for a birthday of the day, and there will be more than 100 events, styled like birthday parties, to be held in almost two dozen countries at sites that will include Oreo bakeries.
To celebrate Oreo’s birthday, here are 9 Things You Didn’t Know About the Iconic Cookie [TIME NewsFeed].
1. The name is a mystery. No one can confirm the true origin of the word “Oreo.” Some believe it was derived from the French word for gold, “or,” because its original packaging was mostly gold. Others have offered the hypothesis that it comes from the Greek word for mountain, perhaps because the test version of the cookie had a hill-like shape.
2. 71% to 29% is the cookie-to-creme ratio of an original Oreo cookie.
3. The Oreo became kosher in 1998. All Oreo packing now bears a symbol, just above the package weight, verifying it as a kosher food. Hydrox cookies had long been a common kosher alternative, but, because not-as-tasty sort-of Oreos weren’t super lucrative, they were discontinued in 2003.
4. 381. That’s the approximate number of times all the Oreos ever manufactured could circle the Earth if lined up end to end along the equator. Stacked, they could reach the moon and back more than five times.
5. The original recipe called for pork fat. (Hence the kosher problems.) That’s right, lard was once a key ingredient in that delicious creme filling.
6. Two versions debuted in 1912. The options were original and lemon meringue. The original was far more popular, and Nabisco discontinued lemon meringue in the 1920s.
7. They’re sold in more than 100 countries. In terms of sales, the top five are the U.S., China, Venezuela, Canada and Indonesia. In some countries, like China, Nabisco’s parent company, Kraft, reformulated the recipe to appeal to consumers.
8. Limited-edition birthday cake Oreos were released to celebrate the centennial. The cookies feature cake-flavored filling and sprinkles. Other varieties over the years have included “triple double” Oreos, green tea Oreos, blueberry ice cream Oreos, dulce de leche Oreos, and organic Oreos.
9. 450 billion. That’s how many Oreo cookies have been sold worldwide since they hit the market in 1912.
Which Oreo treat will you celebrate for the centennial birthday events?